The impact of COVID-19 on modern political campaigns in Canada
November 7th, 2021
Written by Cameron Bonesso
Since the start of the COVID-19 pandemic, several election cycles have taken place across the country at the federal, provincial and municipal levels of government. Organizers across party lines have put more focus on to voter contact via canvassing in recent years, however the pandemic has forced local campaigns to change how they contact voters and conduct outreach.
One of the ways that campaigns in Canada are adapting to the pandemic is by focusing more on digital and phone-based forms of voter contact such as email blasts and live calling or voice broadcasts (robocalls). Both methods are efficient and somewhat cost-effective ways to reach new voters and to keep current supporters engaged with one study showing that live calling can increase voter turnout on election day by as much as 4%.
If you're running for office or managing a campaign in 2021, having a good voter contact strategy is vital. Constituent Manager Solutions offers a full suite of voter contact services to help you identify new supporters while respecting your campaign's budget.